BEARY BIG NEWS! CultureFly Partners with Build-A-Bear Workshop!
NEW YORK, N.Y. – October 2, 2019 – The iconic experiential retail company specializing in creating customizable furry friends for everyone is now bringing them to doorsteps as a new seasonal subscription box. The Cubscription Box by Build-A-Bear ships quarterly with an assortment of exclusive products that are not available anywhere else. Each box contains a 12-inch exclusive bear and 6-8 items that will have cubscribers twinning with their new best friend. The Build-A-Bear-themed items include kids’ apparel, accessories, stationery, and more! Subscriptions are open now at Cubscription.com.
The Cubscription Box by Build-A-Bear is built by CultureFly™, a leading creator of pop culture merchandise and subscription boxes. CultureFly also specializes in creating officially licensed products. This partnership between CultureFly and Build-A-Bear was secured through Build-A-Bear’s licensing agent, Brand Activation Consulting.
SiSi Beltrán, Director of Marketing at Build-A-Bear Workshop, states, “We are thrilled to partner with CultureFly to bring exclusive furry friends and Workshop-inspired coordinating fashions and accessories to more doorsteps with the trend-forward Cubscription Boxes. These unique boxes offer our loyal fans and customers a completely new, fun way to enjoy and experience our family-friendly brand.”
Items in the Cubscription Box by Build-A-Bear are made by CultureFly’s in-house product and design teams, who develop a mix of fun and functional products. Each box is produced in limited quantities exclusively for subscribers, or Cubscribers.
The inaugural Cubscription Box by Build-A-Bear for Winter 2019 is themed “Magical Winter.” Subscriptions are open with the first box shipping in early December 2019 just in time for the holidays. Subscriptions are $29.99 per box. Those who subscribe to an annual plan will get a free Birthday Box that will be delivered just before the subscriber’s birthday. A quarterly plan is also available.
“This is a new experience that families will love. We’re so excited to be working with Build-A-Bear to offer this unique subscription box,” said CultureFly CEO, Edward Erani. “Fans are going to love the items we’ve designed, and we can’t wait to see their reactions when they get these exclusive items you can’t find anywhere else.”
For more information, please visit cubscription.com